#10 Using visual images to tell stories for your brand
Photos are an incredible asset to any brand, but you need to know how to use them effectively to really connect with your audience. Once you know how to use your visuals to tell a story, you’ll be able to immediately show your customers the value that you bring to the table and why they should stick with your brand over any other.
See, it’s one thing to just tell your audience what you’ve overcome or how you can help them. But it’s a totally different thing if you can actually show them and paint of picture of how you can help. In this way, you’re creating a very aspirational piece of marketing because you’re specifically appealing to your audience’s emotions. You’re giving them a tangible view into what they could have if they work with you, but also you’re showing them that you understand where they are now and the emotion in that.
In order to do all of this, I’m going to tell what you can do to create your own impact through storytelling images in this episode of the podcast. We’ll discuss why you need to be using photos as an extension of the stories you tell in your business, how to make an image compelling to your audience, and why that makes them invested in your business.
To hear the full episode, just click the play button below.
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