#07 The Power of Visual Storytelling with Tyler J McCall

Tyler J McCall on the power of storytelling on the Your Tailor-Made Biz podcast with Kristen Leigh King

No matter what type of business you have, you need to be able to connect with your audience to get them to know you, like you, and trust you. These days people really want to see that there’s a real person behind the brand that they’re doing business with, and they’ll be so much more likely to buy from you once you establish that relationship with them first. That’s why storytelling can be one of the best ways to jumpstart that connection for your brand. It’s a way to get real, share your struggles, and provide an opening for discussion and relatability with your audience.

In this episode of the podcast, I sit down with Tyler J. McCall to learn how he was able to use the power of storytelling on Instagram to create massive growth in his online business through audience connection. Tyler shares how he got started, what changed in his business when his mindset shifted toward storytelling, and how to know what stories will work for your tribe as well.

To hear the full interview, click the play button below.

And if you know you’re meant to make an impact on the world and want to start building a brand that encompasses all of your passions so that you can truly show up as every part of yourself,

then sign up to hear the latest about when my upcoming book,

No Niche Necessary,


No Niche Necessary book for building a fulfilling multi-passionate business that is unique to you
power of storytelling in your business marketing with Tyler J McCall and Kristen Leigh King on the Your Tailor-Made Biz podcast
Kristen KingComment