why you need unique strategies for each social platform
Are you tired of having to keep up with everything as a business owner? Because I know I am! It's crazy the amount of content alone that we have to create these days, and it seems like practically everyday some new social media platform shows up that we're all supposed to be using. Well, honestly, it's all gotten to be a bit much, and I'm here to tell you that there is a better way to feel like you're present in a few different places on social without feeling like you want to pull your hair out from all the time you spend making content to market on each one.
Now, if you're the type that feels like you have to make something new for every single platform, then, it's actually a lot less than you think you'll need. On the other hand, if you tend to just post the exact same thing to every single place where you think people might see your stuff, then you're not really using your profiles in the way they're meant to be used. Either way, you just need to reframe the way you think about creating visuals for your social media marketing.
The easiest way to look at it is that people prefer to be on different types of social media for different reasons, and it's up to you to tap into those reasons so that you can post content that's relevant to what they want. It doesn't have to be brand spankin' new every single time you post. But...It does have to help your customers understand your what you're up to in a slightly different way each time.
To get a better feel for what this means and how you can start repurposing the same stuff without taking a million photos a day, I'm gonna go over this idea with you in the video below. Your visual marketing does not have to be exhausting! So let's figure out how to get you comfy with repurposing those photos in interesting ways and upping the attention span of your customers while you're at it, shall we?
Once you watch the video and start feeling that load lift off your shoulders, head down to the comments to let me know what issues you have with finding time to create content or maintain your social media. I really wanna know so that I can help you make this a piece of cake and give you more time to move on to the stuff you love doing most.
Topics covered in this video:
0:30 Why customers follow you in more than one place
0:45 Repost in a different way that makes sense for the platform
1:10 Figure out how customers use each platform
1:45 Set goals for each social media platform that you're on
2:30 Test out various content in each place to see what works
Feel like you've got your ducks in a row now? If you've got the repurposing down, I want you to tell me about any issues you've got with actually taking time to create your photos and videos. What's getting in your way when it comes to content creation? Tell me in the comments below, and I'd love to help!
And don't forget to grab your FREE Simple Social Strategy worksheet pack below so you know exactly what content you should be posting to each of your profiles and the purpose of each site in your brand strategy.